Challenge: Write all web copy from wireframe forward and develop brand voice with crossover appeal to both corporate funders and low-income community clients
Client: Whole Cities Foundation is the third in Whole Foods' Portfolio of nonprofits and works for healthy food access in low-income communities
Solution: Over two months, I got to know the the team, developed a brand voice, wrote website and delivered trainings on inclusive language and writing for diverse audiences.
Challenge: Excite and train staff about a paradigm shift: from supervising and managing their thousands of volunteers, to coaching them as equal peers
Client: TexasCASA is a state coalition that serves more than 69 local CASA programs and mobilizes 6,600 volunteers
Solution: I researched best practices in coaching, then wrote a 160-pg. guidebook, accompanying e-learning curriculum, training agendas and a facilitator's guide.
Challenge: Provide a turnkey e-learning training using the client's LMS
Client: TexasCASA is a state coalition that serves more than 200 local Court Appointed Special Advocate programs
Solution: I wrote training content and narration, then created the lesson Using VideoScribe animation. I developed scripts for live action video scenarios which were performed and videotaped by the client's staff. We put them together, and voila! A turnkey training.
Challenge: Write upbeat blog posts for the Whole Story, Whole Foods Market's daily blog. Target audience: budget shoppers.
Client: Whole Foods Market
Challenge: How can teens across Texas learn about healthy relationships and avoid getting into abusive ones?
Client: Texas Council on Family Violence is a statewide coalition serving 80 family violence shelters
Solution: As a staff-member on a team of 4 educators, I held focus groups with teens and educators, then created this bilingual youth media campaign: posters, banners, brochures, toolkit & social media.
Challenge: Distill complex education theories and hundreds of pages of curriculum content into a readable website
Client: Odyssey School is an independent high school serving students with dyslexia and ADHD
Solution: I held focus groups and interviewed administrators and teachers. First, I developed the brand voice, going through many drafts until all stakeholders felt it represented the school as a whole. Then, I researched learning differences in education and wrote a new website.
Client: National Financial Partners, contract via The Creative Group
Client: Whole Foods Market Global Content & Editorial Team
Client: Drumroll contract with Capital One Small Business, via The Creative Group