#1: Brand Voice & Web Copy
Client: Whole Cities Foundation is the third in
Challenge: Write all web copy from
Solution: Over two months, I got to know
#2: Guidebook & E-Learning
Challenge: Excite and train staff about a paradigm shift: from supervising volunteers to coaching them, instead
Client: TexasCASA is a state coalition that serves more than 200 local Court Appointed Special Advocate programs
Solution: I researched best practices in coaching, then wrote a 160-pg. guidebook, accompanying e-learning curriculum, training agendas and a facilitator's guide.
Texas CASA (Court Appointed Special Advocates): 160-pg Guidebook
#3: Public Health Media Campaign
Client: Texas Council on Family Violence is a statewide coalition serving 80 family violence shelters
Challenge: How can teens across Texas learn about healthy relationships and avoid getting into abusive ones?
Solution: As a staff-member on a team of 4 educators, I held focus groups with teens and educators, then created this bilingual youth media campaign: posters, banners, brochures, toolkit & social media.
Challenge: Create a website that distills complex education theories and hundreds of pages of content into
Client: a small independent high school serving students with dyslexia and ADHD,
Solution: I held focus groups and interviewed administrators and teachers. First, I developed the brand voice, going through many drafts until all stakeholders felt it represented the school as a whole. Then, I researched learning differences in education and wrote a new website.