I create artful, powerful digital content and training materials for mission-driven organizations. I also provide copywriting, editing and editorial services to businesses. Check out my case studies and work samples below. Get in touch if I can be of service!
Challenge: Write all website content from wireframe forward. Develop a casual, inspiring brand voice which would appeal to professionals, funders, and most importantly, community clients.
Client: Whole Cities Foundation is the third in Whole Foods' Portfolio of nonprofits and works for healthy food access in low-income communities.
Solution: Over two months, I got to know the the team, developed a brand voice, wrote the new website and delivered trainings on inclusive language and writing for diverse audiences.
Visit the Website
Challenge: Get 1300 staff-members excited about a paradigm shift: from supervising their thousands of volunteers to coaching them as peers and equals.
Client: TexasCASA is a state coalition that serves more than 72 local CASA programs and mobilizes 11,600 volunteers.
Solution: I researched best practices in coaching, then wrote a 160-page guidebook, an e-learning curriculum, training agendas and a facilitator's guide.
See the Guidebook
Challenge: Provide an animated 8-session e-learning course
Client: TexasCASA is a state coalition that serves more than 200 local Court Appointed Special Advocate programs
Solution: I researched the field, conducted focus group interviews and wrote training content and narration. Then, using VideoScribe animation, I developed a fun and visually appealing series of videos.
Challenge: How can teens across Texas learn about healthy relationships and avoid getting into abusive ones?
Client: Texas Council on Family Violence is a statewide coalition serving 80 family violence shelters
Solution: As a staff-member on a team of 4 educators, I held focus groups with teens and educators, then created this bilingual youth media campaign including posters, banners, brochures, toolkit & social media.
Challenge: Distill complex education theories and hundreds of pages of curriculum content into a readable website
Client: Odyssey School is an independent high school serving students with dyslexia and ADHD
Solution: I held focus groups and interviewed administrators and teachers. First, I developed the brand voice, going through many drafts until all stakeholders felt it represented the school as a whole. Then, I researched learning differences in education and wrote a new website.